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Brand Management - Social Marketing - Creasian - Germany

Client:

Creasian Germany

Year:

2021

Creasian brand concept has been deeply expressed and attractively conveyed on the website and social media. Culinary creativity, unique space, and multi-sensory experiences have been emphasized. Content management is aligned with the goal of building a unique and appealing Asian fusion culinary brand.

Creasian's core concept, the combination of creativity and Asian cuisine, is introduced through the equation "Creativity + Asian = Creasian" and impressive metaphorical imagery.
Creative "twists" on familiar dishes like Sushi & BBQ are highlighted.
The message of a rich culinary experience, "satt werden – ohne es satt zu haben" (satisfied without being fed up), is conveyed.
The website, the "online home," showcases a diverse menu and integrates online ordering.
Social media is utilized to "show off" culinary stories and increase interaction.
The restaurant's space, a blend of industrial and urban Asian styles, is described.
The multi-sensory dining experience at Creasian is emphasized.
Brand recognition has been enhanced, customers have been attracted, and interaction has been promoted. These strengths need to be further developed to solidify Creasian's position in the market.

Asian Restaurant in Wolfsburg, Germany
http://creasian.de/

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